![]() While there are no boy fairies - this is squarely a girl’s world - the sheer number of options guarantees that no two fairies will look alike. Kids first create, customize and name their fairy avatar from a dizzying array of options, like hairstyles and colors and a broad swath of fairy-appropriate fashion choices including leaf skirts and flower-petal tops. In a climate where virtual worlds are widely viewed as another hot brand extension tactic, “Pixie Hollow” can fly on its own two wings. ![]() ![]() Instead, the colorful and engaging “Pixie Hollow” online play space, with its lush floral fantasy backdrop and sonorous orchestral background music, puts to shame its much more overtly opportunistic competition. ![]() Given the existing popularity of the brand, Disney could have easily slapped together low-budget graphics and a feeble, ad-festooned web interface, put the “Fairies” label on it and still made megabucks. ![]()
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