![]() ![]() Color Combinationsįor the UC San Diego brand to remain recognizable in any work produced, it is necessary to use color combinations that put emphasis on our core colors, specifically our blues. Consistent use of these colors in all branding is essential to establishing our identity. Our core colors are the official colors of UC San Diego. Use only the color codes listed here or download the approved color swatches below. For print materials, use the CMYK breakdown or PMS number, and for digital materials, use RGB or HEX. Color PaletteĮnsuring the accuracy of UC San Diego’s brand colors in both print and digital is essential for consistent university communications and representation. ![]() ![]() ![]() While combinations of these colors are acceptable in print designs and other collateral, the campus logo must always appear in one of the approved color variations shown on the Primary Campus Logo page. Our expanded accent and neutral palettes bring the UC San Diego brand to new dimensions of life while providing flexibility to represent our campus’s vibrancy and audaciousness. UC San Diego will always stand recognizable with our core blues and gold, which should always be prominently featured on all university materials. ![]()
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